Find counterfeit medicines before they find patients.
How a red flag in scan data became a proactive AI platform, now in production as psAnalytiQ.
PharmaSecure authenticates medicines for major pharmaceutical brands. Every strip carries a unique code that a patient can scan to check it is genuine. When I joined as an Associate Product Manager, the data was showing a red flag nobody could act on. In a typical batch of forty thousand strips, only a small fraction of codes ever get scanned. Yet the logs showed single codes scanned three thousand times. That is not a curious patient. That is a counterfeiter printing one genuine code onto thousands of fakes.
The system of the day was purely reactive. A code got flagged as over-verified after its third scan, and the client received a metadata report after the fact. There was no prediction and no prevention. Internally, the company also had no inventory management system at all.
What I built
Two things, in parallel. The unglamorous one first: the company's entire inventory management system, built from scratch, along with serialization projects for three of India's top five pharma manufacturers. Sun Pharma, Abbott and Mankind were among the clients I managed.
The interesting one: a hybrid machine-learning engine that made the platform proactive. Supervised models learned each manufacturer's actual supply chain, its distribution rules and its normal patterns, so the abnormal ones stood out. Unsupervised models ran alongside to catch the anomalies even the business experts miss. And because pharmaceutical data is too sensitive to hand to third-party AI providers, I built the natural-language query layer in-house. Analysts ask questions in plain English, and nothing leaves the building.
That engine is in production today. It ships as psAnalytiQ, the AI intelligence layer on PharmaSecure's platform.
What it taught me
Pharma taught me respect for process. The industry is exacting about documentation and procedure, and I came to see that discipline not as bureaucracy but as the thing that makes trust auditable. Follow the procedure to the point.